How to Retain Customers in the Fast-Moving Consumer Goods Industry
When the subject is FMCG - getting customers in one thing and retaining customers is another thing. With FMCG, customer retention is a huge deal. You need to understand that building brand retention in the
Insider Secrets to Launching the Next Must-Have Baby Skincare Brand
As a brand strategist with over a decade of experience, I live and breathe baby skincare. I've had the pleasure of bringing beloved baby brands like Babymed and Daybyday to life - guiding everything from their names and logos to their marketing campaigns. Currently, I'm elbow-deep in crafting a few
The Power of Packaging: Why Good Label Design is Crucial for Small Brands
Quality packaging and label design should be a top priority for small-scale manufacturers right from the start. You can run your business from your bedroom and still look polished and upscale with the right product branding. Great design doesn’t have to break the bank, but it makes a world of
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