Choosing the Perfect Company Name: 7 Essential Rules for Success
The fact is choosing a name is one of the most important decisions you will make for your business. It’s not just enough to come up with a good name – the major win is
How to Retain Customers in the Fast-Moving Consumer Goods Industry
When the subject is FMCG - getting customers in one thing and retaining customers is another thing. With FMCG, customer
Topwidecare: Shaping the Future of FMCG with Transparency and Innovation
This past few months has been extremely business for me - but I super excited to be a part of
A Bird’s Eye View of Topwidecare: Unveiling the Magic Behind Personal Care Products
https://youtu.be/e8vbqG60j6Y Topwidecare, a leading Fast-Moving Consumer Goods (FMCG) company, is nestled in the heart of Flower Gate Industrial Scheme,
Insider Secrets to Launching the Next Must-Have Baby Skincare Brand
As a brand strategist with over a decade of experience, I live and breathe baby skincare. I've had the pleasure of bringing beloved baby brands like Babymed and Daybyday to life - guiding everything from their names and logos to their marketing campaigns. Currently, I'm elbow-deep in crafting a few
The Power of Packaging: Why Good Label Design is Crucial for Small Brands
Quality packaging and label design should be a top priority for small-scale manufacturers right from the start. You can run your business from your bedroom and still look polished and upscale with the right product branding. Great design doesn’t have to break the bank, but it makes a world of
How to name your brand
This is actually where most people get it wrong. Your business name serves as the foundation for your business, upon which every other thing is built upon. If you get your business name wrong, then you are starting on a faulty foundation. I'm very glad I have the chance to
How to build a Supplement Brand
So you want to launch your supplement brand? You are at the right place. After reading this article you will have a better understanding of the market here. One thing I can tell you is that the business is booming and you can never go wrong investing in it. Generally,
How to build a baby skincare brand
After two years of managing Babymed and Bouchou's baby skincare brand presence, I have come to understand what mothers are looking for when they choose a skincare product for their baby. When it comes to Baby Skincare, your major target audience are mothers, and they are more likely to trust a
Unlocking Growth in the FMCG Personal Care Industry: Focus on Six Key Factor
In my experience driving FMCG brand, I have come to learn and understand that there are six factors that are the key drivers of success in the personal care Fast Moving Consumer Goods (FMCG) space. These six factors work together with one another and in your journey building you brand
How Body Mists Are Manufactured on an Industrial Scale
The growth of the body mist market, currently valued at over USD 6 billion and projected to reach USD 8.95 billion by 2032, is driven by several key factors. These include a growing consumer preference for natural and organic products, the influence of social media and celebrity endorsements, and the
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