Manufacturing

Unveiling The Top Nova Soap Brand

Presenting Top Nova, our exquisite collection of premium toilet soaps, meticulously formulated to accommodate every skin type. Each soap in our collection is a masterpiece, infused with a distinctive combination of natural extracts that work in harmony to nourish and rejuvenate your skin during your daily bathing ritual. Top Nova is the proud creation of Topwidecare, a testament to our commitment to skin health and luxury.The inception of Top Nova was driven by a vision to create a soap that not only stands out on the shelves but also resonates deeply with consumers. Through a rigorous process of analyzing existing brands and iterating through numerous models and versions, I have developed a design that captures the essence of what customers seek in a soap—sophistication, quality, and allure. The result is Top Nova, a brand that epitomizes elegance and care in every bar.

 

Top Nova Delight

Unveil the magic of pomegranate with Top Nova Delight. Infused with pomegranate extract, this soap offers antioxidant protection, leaving your skin looking healthy and revitalized. The powerful polyphenols in pomegranates help combat free radicals, promoting a youthful glow.

 

Top Nova Classic

Top Nova Classic is a blend of Grape and Honey Extract that energizes and brightens your skin. The grape extract evens skin tone, while the honey nourishes and hydrates, leaving your skin glowing with vitality. Experience the skin-nourishing power of lemon and honey with every wash.

 

Top Nova Herbal

Top Nova Herbal is a deep-cleansing toilet soap enriched with tea tree oil. Known for its anti-inflammatory properties, tea tree oil soothes and heals skin infections, leaving your skin feeling fresh and revitalized. Discover the cleansing power of tea tree oil with Top Nova Herbal.

 

Top Nova Re-energize

Indulge in the floral aroma of jasmine with Top Nova Re-energize. Jasmine extract moisturizes, improves skin elasticity, and calms the senses with its delicate aroma. Experience the beautifying and soothing properties of jasmine, leaving your skin feeling soft, smooth, and refreshed.

 

 

Top Nova Freshness

Top Nova Freshness is a hydrating soap enriched with coconut milk extract. Coconut moisturizes, softens, and protects your skin while cleansing. The lush, creamy lather leaves your skin supple, calm, and radiant. Experience the skin-nourishing effect of coconut milk with Top Nova Freshness.

 

Top Nova soaps are designed to transform your daily bath or shower into a luxurious ritual. Each variant is a testament to our commitment to quality, offering unmatched freshness, enchanting fragrances, and healthy ingredients. Say goodbye to harsh chemicals and experience the difference of our pure and gentle formulas. Perfect for the whole family, Top Nova soaps ensure a luxurious bathing experience for all ages. Join the fragrant revolution and elevate your bathing experience with Top Nova

Unveiling The Top Nova Soap Brand2024-01-19T15:40:29+00:00

Unlocking Growth in the FMCG Personal Care Industry: Focus on Six Key Factor

In my experience driving FMCG brand, I have come to learn and understand that there are six factors that are the key drivers of success in the personal care Fast Moving Consumer Goods (FMCG) space. These six factors work together with one another and in your journey building you brand you should never neglect any one of these factors

Sales and Revenue Growth

The FMCG personal care sector sees steady demand as products like soap, shampoo, and toothpaste are daily essentials for consumers. Companies leverage extensive distribution networks to make products widely available. Urbanization and rising incomes in developing economies create major opportunities to access new consumer segments. E-commerce and digital platforms have emerged as important sales channels, often driving growth through discounts and promotional offers.

 

Brand Loyalty and Customer Retention

With frequent repeat purchases, brand loyalty is critical in personal care. Companies aim to retain customers through superior product quality, packaging innovations, and effective branding and positioning. Investing in consumer insights helps brands understand evolving preferences and expectations. Post-sales service and customer support help nurture loyalty. Strategies like loyalty programs and personalized engagement further help retain consumers.

Innovation and Product Development

Continuous innovation in ingredients, formulations, packaging and delivery formats, and value-added propositions gives brands an edge. Investing in R&D and consumer testing enables the development of differentiated products that deliver visibly better results. Technology is enabling innovations like smart packaging, personalized products, and sustainability improvements.

Marketing and Advertising

In a competitive landscape, impactful marketing and distributing through the right channels is key. Brands identify target consumer segments and tailor communication and pricing strategy accordingly. Celebrity endorsements, digital marketing, and influencer partnerships help expand reach. Monitoring channel performance provides insights to optimize distribution strategy.

Corporate Social Responsibility

As consumers get more socially and environmentally conscious, CSR activities like sustainable sourcing, ethical trade, and philanthropy help boost brand image and customer satisfaction. Companies are communicating CSR efforts through labeling and certification programs.

Resilience to Economic Conditions

The essential nature of personal care products makes the sector resilient to economic downturns. Consumers may switch to value offerings during such times, but deferrable expenditures are cut before daily essentials. Geographic and portfolio diversification also helps companies weather macro-economic challenges.

The success of FMCG personal care brands thus relies on a multi-pronged approach with attention to these key drivers. Agility in responding to market changes and consumer needs is equally vital for sustainable growth.

Unlocking Growth in the FMCG Personal Care Industry: Focus on Six Key Factor2024-01-14T17:09:09+00:00

How Body Mists Are Manufactured on an Industrial Scale

The growth of the body mist market, currently valued at over USD 6 billion and projected to reach USD 8.95 billion by 2032, is driven by several key factors. These include a growing consumer preference for natural and organic products, the influence of social media and celebrity endorsements, and the convenience and affordability of body mists. The expanding e-commerce landscape has also made a wide variety of body mists easily accessible to consumers, further boosting market growth. The rising popularity of fragrance products among both rural and urban populations, coupled with the light, quick-drying nature of body mists, has led to their increasing adoption for everyday use. The market is also being propelled by the growing interest in personal grooming among women, the trend towards gas-free deodorants, and new product developments, particularly in the organic body mist segment. Finally, technological innovation and advancement are optimizing product performance, making body mists more widely used in downstream applications. I have had the opportunity to work with several product development chemists to formulate dozens of body mists, and in that period, I have been able to gather a few details about the entire process. While the details outlined below don’t represent a detailed step-by-step process on how Body Mists are manufactured, they give an overview of what to expect.

 

Manufacturing a commercial body mist on an industrial scale involves several steps, including ingredient selection, extraction, blending, aging, dilution, and packaging. Here’s a detailed step-by-step process:

  1. Ingredient Selection: The first step is to select the ingredients for your body mist. This typically includes essential oils or fragrance oils, alcohol, distilled water, and sometimes glycerin
  2. Extraction: If you’re using natural ingredients like flowers or herbs, you’ll need to extract the essential oils from these materials. This can be done through various methods such as distillation, solvent extraction, enfleurage, or CO2 extraction
  3. Blending: Once the essential oils are extracted, they need to be blended together according to a predetermined formula. This is often done by a master perfumer, also known as a “nose” The oils are typically mixed with alcohol, which acts as a carrier and helps to disperse the scent when the body mist is sprayed
  4. Aging: After blending, the mixture is usually left to age for a period of time. This allows the different components to fully integrate and the scent to mature
  5. Dilution: The concentrated mixture is then diluted with distilled water to create the final body mist. The amount of water added will depend on the desired strength of the scent.
  6. Quality Control: Before the body mist is packaged, it undergoes a quality control process to ensure the scent, safety, and quality of the product
  7. Packaging: The final step is to package the body mist. This typically involves using automated filling machines to pour the body mist into spray bottles and sealing them with a pump, disc top, or cap
  8. Labeling: The packaging should also include a label with information about the product, including ingredients, instructions for use, and any necessary warnings

Remember, the quality of the ingredients and the precision of the blending process will greatly affect the final product. It’s also important to ensure that your manufacturing process complies with all relevant safety and regulatory standards

How Body Mists Are Manufactured on an Industrial Scale2024-01-12T15:46:21+00:00

Topwidecare: Shaping the Future of FMCG with Transparency and Innovation

This past few months has been extremely business for me – but I super excited to be a part of something new. It has always been my dream to be involved in the process of creating a brand new FMCG company. The thrill seeing how things unfold have kept me glued. I happen to be playing a major role in the process – so far I have poured my heart into this project. The truth is that FMCG is 50% branding and most people do a very bad job at that, most especially this part of the world. When the Topic is FMCG we tend to think about brands like Unilever, Nestlé, Johnson and Johnson. Why is this so? because these brands are deliberate about their online activities and branding. When it comes to FMCG brands should make they give adequate resources and time to their business model, Marketing and Branding Strategy, Regulations and Supply Chain Management. We will take it one after the other. Before I go deeper into this point, the FMCG brand I’m involved with is called Topwidecare. This reason for the name is because the parent brand Topwide Ventures was founded on May 5, 1996 as a trading company for Dreams Cosmetics in Abijan. Basically there business model was importation and distribution. Because importation was becoming hugely unsustainable the company decided to branch out into manufacturing of its own personal care products – this was how Topwidecare was born. But we want to do things differently from every other brand. Times are changing and FMCG brands should be more innovative in their approach. We are poised to set a new standard in the personal care industry with a commitment to transparency and clean, organic ingredients. We are not just another personal care brand – we aim to shape the future by developing products backed by rigorous research

 

The past few months have been a whirlwind of activity for me, filled with excitement and anticipation as I’ve embarked on a new journey. I’ve always harbored a dream of contributing to the creation of a brand-new Fast-Moving Consumer Goods (FMCG) company, and now, I’m living that dream. The unfolding of this process has been nothing short of thrilling, and I’ve found myself deeply engrossed in it, playing a significant role.

I’ve dedicated myself wholeheartedly to this project, a venture called Topwidecare. This FMCG brand is an offshoot of Topwide Ventures, a trading company established on May 5, 1996, that initially focused on the importation and distribution of Dreams Cosmetics in Abijan. However, as importation became increasingly unsustainable, the company decided to branch out into manufacturing its own personal care products, giving birth to Topwidecare.

In the FMCG industry, branding accounts for 50% of the game, and unfortunately, many fail to do it justice, particularly in this part of the world. When we think of FMCG, brands like Unilever, Nestlé, and Johnson and Johnson often come to mind. Why? Because these brands have been deliberate about their online activities and branding.

For FMCG brands to succeed, they must allocate adequate resources and time to their business model, marketing and branding strategy, regulations, and supply chain management. Each of these aspects is crucial and deserves individual attention.

At Topwidecare, we aim to break the mold and set a new standard in the personal care industry. We are committed to transparency and the use of clean, organic ingredients. We are not just another personal care brand – our goal is to shape the future by developing products backed by rigorous research.

We recognize that the FMCG landscape is changing, and brands need to be more innovative in their approach. We are poised to lead this change, differentiating ourselves from other brands. We are ready to embrace the challenges of the FMCG industry and navigate them with innovative solutions, leveraging technology, and creative strategies.

 

 

Business Model

The business model of FMCG companies is centered around selling products that can be made quickly, are small and inexpensive, and provide a higher margin. These products are typically non-durable consumer goods like food, cosmetics, toiletries, cleaning products, and medicine. The profit margin of FMCG products is low, so to earn a standard profit margin, one should invest a large amount to produce many kinds of products. FMCG companies have to undertake all sorts of marketing, including advertisement, to sell the products to retailers and directly to customer.

 

 

Marketing Strategy

FMCG companies traditionally marketed their products through mediums such as door-to-door salesmen, radio advertisements, newspapers, and banners. However, with the advent of digital marketing, companies are shifting their strategies. Increasing social media frequency, creating well-designed packaging, and choosing effective product names are some of the strategies used and this is one of the strategies I have adopted for Topwidecare. For what is worth I was able to secure the .com domain ( www.topwidecare.com ) and also secured the name Topwidecare consistently across all the social media platform. We also have some of the best product names like: Topskin, Miracle White, Top Nova and Top Baby.

 

 

 

Regulations

FMCG companies are required to comply with various laws and regulations, such as good manufacturing practices (GMP), hazard analysis and critical control points (HACCP), product packaging and labeling regulations, and occupational safety and health administration (OSHA) regulations. Non-compliance with regulations can have severe consequences, including loss of consumer confidence, revenue drops, and business collapse. Therefore, FMCG companies must exercise particular care to ensure compliance with regulatory requirements.

 

 

 

Supply Chain Management

The supply chain in the FMCG sector consists of all the operations and actions necessary in the manufacture and delivery of the product, from the supply of raw materials to consumption by the end customer. This supply chain is driven by different flows: product flow, financial flow, and information flow. For the supply chain to be successful, there has to be constant interaction between the supplier and the customer. In many cases, other partners like distributors, dealers, retailers, and logistic service providers are involved in the information network

In conclusion, building an FMCG company requires a comprehensive understanding of the business model, marketing strategies, regulatory compliance, and supply chain management. It’s also important to stay updated with the latest trends and changes in the industry to ensure the company’s growth and success.

 

 

Topwidecare: Shaping the Future of FMCG with Transparency and Innovation2024-01-11T14:16:02+00:00

A Bird’s Eye View of Topwidecare: Unveiling the Magic Behind Personal Care Products

 

Topwidecare, a leading Fast-Moving Consumer Goods (FMCG) company, is nestled in the heart of Flower Gate Industrial Scheme, Topwide Avenue, Onike, Lagos 100001, Ogun State. Known for its diverse range of personal care products, including toilet soap, skincare lotions, oils, and shower gels, Topwidecare has carved a niche for itself in the personal care industry

It is always interesting to be a part of something new and a huge opportunity has presented itself to be involved in creating an FMCG brand from scratch. My role in the whole process is a pivotal one – because I’m fully in charge of branding and creating the product packaging. Over time I have created a lot of them – which I will share all the process in this blog. More then just branding I have always been curious about manufacturing and automation and I will love to learn more about the process from start to finish. I have taken it up on myself to move closer to the factory and document how everything works from start to finish.

Recently, we had the unique opportunity to capture the bustling activity and intricate processes of the Topwidecare manufacturing facility from a drone’s perspective.

 

The Mazonni Soap Plant

Our journey begins at the Mazonni soap plant, where the magic of transforming raw materials into fragrant bars of soap unfolds. The drone captures the plant’s vast expanse, filled with state-of-the-art machinery and dedicated workers. Here, the process of soap making, from the initial stages of mixing and refining to the final stages of molding and packaging, is carried out with precision and care.

 

 

The Skincare Lotion Plants

Next, we fly over to the skincare lotion plants, where Topwidecare’s renowned lotions are born. The drone footage reveals the meticulous process of lotion manufacturing. It starts with the careful selection and blending of ingredients, followed by the emulsification process where water and oil components are combined. The mixture is then cooled, and active ingredients are added. The final product is tested for quality, filled into bottles, and prepared for distribution.

 

 

The Plastic Plant

Finally, we arrive at the plastic plant, an integral part of Topwidecare’s operations. This plant is responsible for creating the packaging that houses Topwidecare’s products. From soap cases to lotion bottles, the plastic plant ensures that every product is packaged in a way that is both functional and aesthetically pleasing.

 

 

The drone’s journey through Topwidecare’s manufacturing facility provides a unique perspective on the intricate processes and dedicated workforce behind the personal care products we use daily. It’s a testament to Topwidecare’s commitment to quality, innovation, and customer satisfaction. As we continue to enjoy Topwidecare’s range of personal care products, we now have a deeper appreciation for the journey these products take from the manufacturing facility to our homes. Stay tuned for many more updates on the journey ahead

A Bird’s Eye View of Topwidecare: Unveiling the Magic Behind Personal Care Products2024-01-10T14:46:58+00:00

The Complete Guide to Manufacturing Skincare Lotions: Ingredients, Formulation Process, and Quality Control

The manufacturing and production of skincare lotions involve a series of steps, from the selection of ingredients to the final quality control checks.

 

Ingredients

Skincare lotions are typically composed of various ingredients, each serving a specific function. Common ingredients include emollients (e.g., cetyl esters, glyceryl dilaurate, lanolin oil), emulsifiers (e.g., cetearyl alcohol, stearic acid), fragrances, humectants (e.g., glycerin), occlusives (e.g., dimethicone, lanolin oil), pH adjusters (e.g., sodium hydroxide), preservatives (e.g., alcohol denat., DMDM hydantoin, methylparaben, Propylparaben), and solvents (e.g., water, alcohol denat.)

Other beneficial ingredients for lotions include ceramides, hyaluronic acid, glycerin, squalene, and lactic acid. These ingredients are chosen based on their ability to moisturize the skin, improve its texture, and provide other benefits.

Creating a skincare lotion that serves the purpose of moisturizing and anti-aging involves careful selection of ingredients that cater to these specific needs. Here’s a basic formulation that you can consider:

 

  • Emollients: These are used to soften and smooth the skin. Examples include cetyl esters, glyceryl dilaurate, and lanolin oil
  • Emulsifiers: These help to mix oil and water. Examples include cetearyl alcohol and stearic acid
  • Fragrances: These are used to give the product a pleasant smell
  • Humectants: These help to retain moisture in the skin. Glycerin is a common humectant
  • Occlusives: These help to prevent water loss from the skin. Examples include dimethicone and lanolin oil
  • pH Adjusters: These are used to maintain the product’s pH at a level that is safe and effective for skin. An example is sodium hydroxide
  • Preservatives: These are used to prevent the growth of bacteria and fungi in the product. Examples include alcohol denat., DMDM hydantoin, methylparaben, and Propylparaben
  • Solvents: These are used to dissolve other ingredients. Water and alcohol denat. are common solvents

Other beneficial ingredients for lotions include ceramides, hyaluronic acid, glycerin, squalene, and lactic acid

 

Ingredients:

  1. Water (60-75%): This forms the base of your lotion
  2. Emollients (5-15%): These help to soften and smooth the skin. Examples include isopropyl isostearate, cetyl esters, glyceryl dilaurate, and lanolin oil
  3. Emulsifiers: These help to mix oil and water. Examples include cetearyl alcohol and stearic acid. Examples of emulsifiers include lecithin
  4. Humectants (3-20%): These attract water to the skin, helping to keep it hydrated. Glycerin is a commonly used humectant
  5. Glycerin: This is a key ingredient in many anti-aging moisturizers
  6. Occlusives: Occlusives are moisturizing agents that work by forming a protective layer on the surface of the skin, creating a barrier to prevent moisture loss and protect the skin from external irritants such as friction, cold wind, and pollen. They are usually oily or waxy and help to soothe dry or dehydrated skin by reducing water loss through the skin. Examples of occlusive ingredients include petrolatum, shea butter, mineral oil, lanolin, beeswax, and various oils
  7. Hyaluronic Acid: This ingredient helps to hydrate the skin and is particularly beneficial for dry skin
  8. Retinol (Vitamin A): This ingredient can help reduce the appearance of fine lines and wrinkles
  9. Vitamin C: This ingredient can help improve the appearance of aged skin and enhance skin metabolism
  10. Ceramides: These are fats found in the layers of your skin that you lose as you age. They can help keep wrinkles away
  11. Peptides: These are groups of amino acids that help make proteins, including collagen, the main protein found in your skin. They can help firm sagging skin
  12. Antioxidants: These protect the skin from free radicals, regenerate, and moisturize the skin
  13. Preservatives: These are necessary to prevent microbial growth and extend the shelf life of your product. The type and amount will depend on your specific formulation and should comply with FDA regulations

     

Formulation Process:

 

The formulation process you’ve outlined is a common method for creating emulsions, such as lotions or creams, which are mixtures of oil and water. Here’s a more detailed explanation of each step:

  1. Phase A: Heat the water and dissolve the humectants in it.

    In this phase, water is heated and humectants, which are substances that help retain moisture, are dissolved in it. The temperature to which the water is heated can vary depending on the formulation and viscosity, but it often ranges between 110 – 185℉ (45 – 85℃).

     

  2. Phase B: Heat the emollients and other oil-soluble ingredients separately.**

    Emollients and other oil-soluble ingredients are heated separately from the water phase. Emollients are substances that soften and smooth the skin. This phase may also include the melting of certain ingredients, such as cetyl alcohol and stearic acid.

     

  3. Emulsification: Slowly add Phase B to Phase A under constant stirring until a homogenous mixture is obtained.

    Emulsification is the process of combining the oil phase (Phase B) with the water phase (Phase A) to form a stable mixture. This is achieved by slowly adding the oil phase to the water phase while stirring constantly. Emulsifiers, which are surface-active agents, are used to facilitate this process[2][10].

     

  4. Cooling Phase: Allow the emulsion to cool and then add sensitive ingredients like vitamins and preservatives. After the emulsion is formed, it is allowed to cool. Once cooled, sensitive ingredients such as vitamins and preservatives, which might be degraded by heat, are added.

     

  5. Final Adjustments: Adjust the pH if necessary and add any fragrances or colorants if desired. The pH of the emulsion is checked and adjusted if necessary. The pH level is important for the stability of the product and for skin compatibility. Common substances used to adjust pH include citric acid and lactic acid[8]. Fragrances or colorants can also be added at this stage to enhance the sensory attributes of the product.

     

  6. Packaging: Once the lotion has cooled and thickened, it can be packaged into your chosen containers.

    After the final adjustments, the lotion is allowed to cool and thicken. Once it reaches the desired consistency, it can be packaged into containers. The packaging process should be done carefully to avoid contamination of the product.

     

    It’s important to note that the exact process can vary depending on the specific formulation and ingredients used. For example, some formulations might require a “heat and hold” method, where the oil and water phases are separately heated to a certain temperature and held at that temperature for a specific period of time before they are combined. Other formulations might use a cold process method, where the ingredients are combined at or near room temperature.

 

Quality Control

Quality control is a crucial aspect of skincare lotion production. It involves collecting and analyzing data related to the production process, quality inspection, customer feedback, and adverse event records.

Quality control measures include:

1. Raw material records: These record the source of each batch of raw materials, supplier information, batch number, production date, expiration date, etc.

2. Formulation record: This records the formula of each product, including ingredient name, dosage, unit, manufacturing method, etc.

3. Production records: These record the detailed information of each production, including production date, batch number, production times and temperatures, quality control test results, etc.

Quality inspection and analysis of skincare products is an important step to ensure the safety and effectiveness of the products.

 

 

Regulations

Due to the health claims made by the manufacturers, some lotions are considered over-the-counter (OTC) drugs by the U.S. Food Drug Administration (FDA) and must be labeled in the same way as other OTC products. The labeling includes calling out an active ingredient as well as the inactive ingredients[1].

In conclusion, the production of skincare lotions is a complex process that involves careful selection of ingredients, precise manufacturing procedures, and rigorous quality control measures to ensure the safety and effectiveness of the final product.

 

 

 

The Complete Guide to Manufacturing Skincare Lotions: Ingredients, Formulation Process, and Quality Control2024-01-10T11:56:31+00:00