UI & BRANDING EXPERT

Passionate FMCG Brand Strategist with 15+ Years Driving Brand Growth Through Insights and Consumer Centricity

With deep expertise in brand strategy, consumer insights, marketing communications, and product development, I have a proven track record of successfully leading FMCG brands and delivering over $100 million in sales.

My brand leadership journey began at the reputable advertising agency Fuel Communications, where I spearheaded creative direction for major brands like Chivita and Bang & Olufsen. I then joined Natures Gentle Touch as the Brand Design Communications Executive, overseeing creative direction and packaging design for alignment with brand values.

Seeking greater strategic responsibility, I took on a Senior Brand Manager role at Dreamcosmetics.

There, I developed comprehensive brand architectures, crafted compelling brand narratives, and led integrated campaigns across promotions, digital marketing, and influencers for a portfolio of products including Babymed, Carowhite, and PawPaw. I was also responsible for strategic planning, pricing, and market performance analytics. Prior to Dreamcosmetics, I leveraged my digital marketing skills as a campaign manager at Konga.com, helping build their ecommerce marketing capabilities. This expertise has proven valuable as FMCG brands continue embracing online channels.

With each role, my consumer-centric approach and passion for distilling insights have enabled me to develop strategies that connect brands with their audiences in an authentic and culturally relevant way.

As an insights-driven branding leader, I am eager to take on new challenges that will allow me to showcase my strategic abilities in growing an FMCG brand. I am confident I can deliver strong results and look forward to discussing opportunities.